Dont Mind In Game Advertising?

In game ads should not take away from the realism of the game. Other then that they are fine. They help companies lower costs or pay for maintenance and update fees for online playing. If the ads are appropriate to the time period then it ads to the realism. However if the ads interrupt game play and ruin the realism then they should not be in the game. A good example is a game like BioShock. Ads from today should not be allowed in the game because they would detract from the realism of the game, the game takes place in the 60's so ads for products that were around in the 60's would be fine, like a Coke ad. Under Armor ads in Fight Night Round 3 are great though because it looks like sponsoring and it ads to the realism.

Gamespot UK did a survey about whether or not gamers mind in game advertising. Apparently 73% of gamers in the UK do not have a negative opinion of in game advertising. Also 40% of gamers thought that in game ads added to the realism. Another 30% said that they don't notice the ads and 14% said that it ruin the game experience. More and more companies now are signing up for in game advertising, Eidos and Codemasters are on board with the idea. Enemy Territory: Quake Wars recently announced plans to use in game ads to offset costs of maintaining online play. 86% of people said that they would welcome the ads if it meant cheaper games but 33% said that they would like it if it was contextual and realistic.