Saturday, September 22, 2007
Money for Casual Gaming
A study done by Macrovision said that 83% of gamers would be willing to watch a 30 second spot in exchange for free gameplay. This does give new life to the span of 30 second spots, with the continuing advancement of DVR technology 30 second spots are losing their ability to be counted as persuasive. Also according to Shankar Gupta online advertisers are switching to shorter commercial attempting to not lose consumers attention.
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1 comment:
9 points - this one is pretty short - a little more detail and your reaction would be good
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