Thursday, September 13, 2007
new technology to track when gamers look at in game ads
With advertising in video games being a new place for advertisers to exploit they also now are trying to find a way to track how many gross impression they can get from each ad in game. According to Tom Loftus of MSNBC Nielsen Entertainment Media is working with the game developing company Activision Inc to develop technology to record how many times gamers run into a certain add while playing. Nielsen is the company that tries to track people television watching habits but are not really effective at it. While real world advertisements are fine for gaming I don't particularly want updates being send to how much I do something in a game back to a company for analysis. I bought the game and I want to play it but it is not your business how, when, and why I play. There had better be a DO NOT send information check mark I can click on for the game upon installation.
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this article is from 2004 also
There's a ton of new stuff - why go back to 2004 - that would be ok as one of several links in a post. they could give good background. but the requirement is to use really current stuff, like from the last couple of months
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