Problems

There are problems with Advertising in video games. Investors cannot be guaranteed a return in their investment also it is a hard thing to assess how many people actually were affected by the ads in the game. Games also take a long time to develop, some take years and that is a long time for investors to wait for a return on investments especially when most advertising campaigns are targeted for certain markets and short periods of time before they are changed. However according to this blog there is an answer. New console games will be attached to the internet and be able to update things like ads while in game and connected to internet. This could solve some problems and let advertisers buy media for a certain amount of time. The technology to track the ads and the view is already being developed and together it could be very effective.