More Problems? Maybe, Maybe Not

According to Shankar Gupta one of the main strengths of television as a medium for advertising is that people get emotionally invested in what happens to certain characters in shows and how well different sports teams perform and play. People get involved in it and become attached especially the more and more you watch. A consumers guard goes down while watching something they are emotionally invested in and they become easier to sell to.

Now Gupta believes that people who play video and computer games just play for thrills and like addicts, they do not get involved in the characters or the story. They just play for the rush and do not take anything back from the game.

From person experience I do not believe that this is true at all. People who play games and put the hours in to the game get very emotionally attached to their character because they put in the effort, it is almost a matter of pride how their character does in game. Now while it depends on the game, people do get into storyline and want to know what happens next. This would make gamers and game a great new place for marketers to tap into. There are some issues but most can be solved with some effort and a little bit of technology.