Not Microsoft

Microsoft is now getting involved with in-game advertising. Microsoft bought Massive a leader in gaming advertising in May 2006. They showed off their platform in Time Square in New York on the 25th of September. Microsoft put up the display for the annual Advertising Week conference. Microsoft showed off their dynamic in-game ads high above 43rd street. They showed clips of avatars stopping to look at in-game ads, like an avatar watching a trailer for the movie 300 and also Toyota ads on the outfield walls of a baseball field. The new technology for in-game ads is the whole dynamic thing because it can be changed by the advertiser at anytime. Now Microsoft the huge tech company is moving in for the lead in the industry according to Marguerite Reardon.

The industry as a whole is now estimated to be worth $514 million. The growth projections put it at $675 million by 2012. I personally believe that it will grow faster then this just because gaming both computer and console is evolving and becoming bigger then ever before. More and more people are playing games today. I also do not like that Microsoft is already on top of this because if I see Microsoft ads in games I will explode just like your computer when it blue screens.