Sega GET's in on the game

Sega's American division partners with GET Interactive another in-game advertisement provider. Sega is now the latest publisher that has signed with a in-game advertising company. Sega is partnering with the ad company for a new that they are developing. Sega would not release the name of the title that is in development.

According to Gamespot.com now that gamers have resigned themselves to the "unstoppable force" that is in-game advertising the revenue stream is increasing. With publishers like Eidos signing with ad companies like Codemasters and Sony going as far as buying an external company to be their in-house in-game ad division other companies cannot afford to be left out anymore.

According to GETs their advertising system will be different from all of the other because instead of a static ads impression the gamers will be able to order the product through the game via in-game commands. The company claims that their methods are opt-only but they did not elaborate as to how the process would work. Everquest did the same think with Pizzia Hut, being able to order pizzia without leaving the game.