On October 30, 2007 IGA Worldwide one of the premier in-game advertising companies that has been flying under the radar in the industry entered a strategic relationship with NBC Universal. IGA Worldwide is the largest independent in-game advertising network. IGA signed the deal with NBC Universal's Digital Media division. The companies announced that they had entered into a multi faceted agreement. With this new relationship NBC Universal's Digital Media Advertising Sales team can now sell a part of IGA’s "premium in-game advertising inventory, as well as create customized packages for marketing clients on the IGA network."
“We couldn’t be more proud to partner with NBC Universal Digital Media, the leading advertising sales force in the industry, to offer strategic, innovative placements for both their current and future clients, said Justin Townsend, CEO, IGA Worldwide. “The partnership is validation that in-game advertising is an important part of the media mix for advertisers of all sizes as well as the publishers in our network.”
According to IGA the spending on in-game advertising is expected to grow 33% over the next five years. Also the industry is growing faster then the online advertising. IGA claims to be at the forefront of the in-game advertising industry offering 360 degree advertising solutions "that help brands to understand and exploit the rich and diverse opportunities available now and in the future." It will be interesting to watch this company and the in-game advertising industry over the next few years
IGA Worldwide
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