One of the top game publishers in North America and Europe, Eidos Interactive, announced that they have signed a three year deal with Double Fusion the in-game advertising company that is growing and having great success in the in-game ads industry. Eidos will be featuring Double Fusion created and bought ads in ten of their titles over the next three years. The titles are in development as of now.
The advertising will be displayed in several different formats. There will be ads as well as product placements that follow the games plot line and be "in character" for the surroundings. The in-game ads will be made so they can be rotated or changed after the game's release. This will keep the advertising fresh and effective. The ads will be able to be changed over the internet for different marketing campaigns.
Double Fusion is one of the up and coming in-game advertising companies that are able to offer companies the ability to reach the gamer demographic with targeted ads. Double Fusion is doing very well signing deals with several major companies as well as large game developing companies. According to Digital Battle the executives at Eidos are thrilled to be partnered with this innovative and creative firm.
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